CENTRESTAGE 2020 marks the fifth iteration of one of Asia’s premier fashion events. For the first time, the annual spectacle is taking place online, integrating imagination with technology to offer a digital experience and open up new possibilities for the industry.
The theme, ‘A World of Phygital’, highlights the creative combination of physical and digital elements in a fashion event that responds to prevailing circumstances. Free of spatial and temporal constraints, the new format enables buyers and fashionistas to view the latest designs anytime, anywhere while helping designers gain broader exposure and foster connections.
A total of 240 international designer labels and fashion brands are showcased. In the spotlight is a series of six virtual runway shows to be premiered to a worldwide audience. Designers’ latest collections are featured on an interactive digital platform jointly developed by the Hong Kong Trade Development Council and our digital content partner Vogue Hong Kong.
Our thanks also go to Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, for its continued support to the local fashion community.
I hope CENTRESTAGE 2020 will offer a new experience that excites both established and emerging fashion designers as well as brings fresh perspectives to the industry as a whole.
A new world is, naturally, defined by new boundaries. Phygital is at the forefront of it all. The term represents the hybrid of a physical and digital experience, and the way of life going forward. Fashion, which has long encapsulated the best of creativity, emotional resonance and passion, is also entering this Phygital era.
CENTRESTAGE, which has been supporting both Hong Kong’s and international amazing creatives in the fashion industry, is proud to be on this journey by presenting A World of Phygital - putting our designers at the forefront of this experience. Watching a new generation of designers exploring sense and sensibility in this Phygital age creates a reality with a utopian vision. Those who dare to dream are able to create and shape their reality!
Vogue Hong Kong is proud to be part of the conversation and connection with our fashion community. The world may be filled with uncertainties, but the spirit of creativity and passion will triumph against all odds. Let us make the brave new world, a better world!
Graduated from the Technological and Higher Education Institute of Hong Kong (THEi) with a major in Fashion Design, Jason Lee won the “Best Footwear Design Award” at the Hong Kong Young Fashion Designers’ Contest (YDC) 2017 with his “Kingdom of the Underground” collection. Following that, he launched a capsule collection in collaboration with the renowned Hong Kong retailer i.t. Since establishing YMDH – which stands for “You Make Daddy Happy” – in 2018, Jason has been guiding his brand with a sense of individuality, interweaving street fashion with historical symbols to redefine contemporary urban styles. The brand essence of YMDH centres around the journey of searching for infinite possibilities and novelties on the streets, positioning itself as an audacious explorer. After all, YMDH insists that every piece is “made in Hong Kong” to sustain the local fashion business.